SteelSeries and KontrolFreek join forces with Atlanta FaZe

Call of Duty League (CDL) franchise Atlanta FaZe has secured partnerships with gaming peripheral company SteelSeries and its controller accessory brand KontrolFreek.

As a result, SteelSeries and KontrolFreek will provide the franchise with its range of headsets and thumbsticks.

Image credit: Atlanta FaZe, SteelSeries, KontrolFreek

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Steelseries and KontrolFreek will become the franchise’s headset partner and thumbstick partner, respectively. All three entities will also collaborate on a variety of projects, such as product testing, digital events and brand activations. 

The peripheral company and accessory brand become the fourth and fifth partners of Atlanta FaZe. Its roster includes gaming furniture manufacturer RESPAWN, energy drink brand MTN DEW AMP GAME FUEL and controller brand Scuf Gaming.

James Crowder, Head Coach of Atlanta FaZe, spoke on the deal: “We’re excited to align with SteelSeries and KontrolFreek, two iconic brands with a tonne of rich history in esports and gaming and they continually push the boundaries of innovation for gamers

“It’s no secret that SteelSeries creates the best audio in gaming and esports and our players have won multiple championships using KontrolFreek Performance Thumbsticks over the years, so we knew we wanted to be a part of the SteelSeries and KontrolFreek families and give our players a competitive edge.”

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The franchise joins an extensive roster of organisations under the SteelSeries umbrella that includes Tricked Esport, T1, and Mercedes-AMG Petronas Esports Team.

Esports Insider says: Partnerships between peripherals brands and organisations are nothing new but for SteelSeries, joining forces with Atlanta FaZe is its first step into Call of Duty esports. It will be interesting to see whether the brand expands its presence within the esport during the rest of 2022.

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