Multinational esports organisation Gen.G has announced a partnership with password manager 1Password.
As part of the deal, both entities will launch ‘Quest for the Lost Console’, a series of seven web-based puzzles with the goal of educating fans on online security.
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According to the release, each escape-room-style puzzle will be tied to a Gen.G content creator such as PeterPark, BeccaTilts, Stanz and NickiTaylor. Participating Gen.G creators will also be mailed a physical puzzle to solve alongside fans via live streams.
Julien Benichou, Senior Director of Partnership Strategy and Execution at Gen.G, commented: “It’s easy to forget something as basic as making sure your passwords are up to date and secure. We’re hoping that by partnering with 1Password to create ‘Quest For The Lost Console’, we have found a fun and engaging way to keep password security top of mind.”
Moreover, fans participating in ‘Quest for the Lost Console’ will be automatically entered into prize giveaways as they solve each puzzle. Some of the top prizes include two PS5 consoles, over seventy 1Password for Families memberships, over $1,200 (~£960) in Amazon Gift Cards and exclusive merchandise.
Gen.G’s collaboration with 1Password comes on the heels of a two-year deal with game developer Nimble Neuron. Both parties will work together on a range of activations to accelerate the growth of the developer’s Eternal Return game.
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Raj Sarkar, Chief Marketing Officer at 1Password, added: “We’re on a mission to bring human-centric security to everyone and deliver on the promise of making security as convenient as possible – whether you’re at work or playing your favourite game at home.
“Partnering with Gen.G on this series of online puzzles is a fun and interactive reminder of how using unique and complex passwords for your various accounts is an easy first step on the path to a more secure life online.”
Esports Insider says: Gen.G and 1Password have managed to create a fun and interactive campaign to remind their audience of online security. As people turned to esports and games during the pandemic, the first lockdown also saw an increase in gaming-related web attacks. Hopefully, the conversation around online security will further progress with more and more organisations taking an active role in educating their audiences.