Gaming hardware company ASUS ROG and multinational technology company Intel have been announced as head partners of the Pinnacle Cup Championship, a $250,000 (~£199,130) CS:GO tournament taking place in Sweden this month.
According to a release, ASUS ROG and Intel will provide products to support the event. Moreover, both entities will receive brand visibility across the tournament’s broadcasts.
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The Pinnacle Cup Championship will take place offline at the Sparbanken Skåne Arena in Lund, Sweden. Spectators will be able to attend the event with ASUS ROG and Intel both on-site to showcase their latest products.
Some of the organisations that are competing in the eight-team tournament include Astralis, Copenhagen Flames, MIBR, BIG and Fnatic.
Esports bookmaker Pinnacle, data platform GRID Esports and the City of Lund have teamed up with Black Molly Entertainment, a creative esports production collective, to organise the event.
Niklas Kronquist, CEO of Black Molly Entertainment, commented: “ASUS ROG has been a great supporter of Nordic esports for a long period of time, including hosting their standalone ASUS ROG tournaments in Sweden and Finland. As one of the Head Partners at Pinnacle Cup Championship we can provide state of the art monitors and fantastic tournament conditions.”
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The Pinnacle Cup CS:GO series has garnered a variety of sponsors throughout the year. This includes CS:GO trading site CS.MONEY and payment solutions firm AstroPay sponsoring the Pinnacle Cup IV.
Esports Insider says: Getting ASUS ROG and Intel involved in the event seems like a shrewd move. Not only will both entities get the opportunity to showcase their brand through online and in-person activations but Pinnacle’s event also gains reputable partners within the esports scene.