BLAST Premier secures media rights deal with DAZN

Image credit: BLAST Premier, Michal Konkol

CS:GO esports circuit BLAST Premier has announced a media rights partnership with sports subscription service DAZN.

As a result of the deal, the service will broadcast the upcoming Spring Final taking place in Lisbon, as well as BLAST Premier’s remaining events in 2022.

The circuit will be available in over 100 territories including Japan, the United States and the UK. The collaboration with DAZN is the second media rights announcement by BLAST Premier in 2022. It follows the circuit unveiling 35 deals in February. BLAST has confirmed that fans will still be able to watch its events on Twitch and YouTube.

This isn’t the first time DAZN and BLAST Premier have joined forces. In February 2020, the service acquired the Brazilian broadcast rights to the circuit. Alongside CS:GO, DAZN has also shown the WePlay Ultimate Fighting League (WUFL) following a partnership with media holding company and tournament organiser WePlay Esports.

In recent months, BLAST Premier has renewed and extended numerous partnerships including deals with online betting platform Betway and German software startup Shikenso Analytics.

Alexander Lewin, Vice President of Distribution and Programming at BLAST, spoke on the deal: “We’re thrilled to team up with one of the world’s biggest and most respected sports streaming services in DAZN. Our overarching aim is always to ensure BLAST Premier is available and accessible in as many regions around the world as possible, this partnership is helping us to achieve that goal with BLAST now broadcast in 154 territories and in 25 languages.

“Our partnership with DAZN in over 100 markets is testament to the current global demand for BLAST Premier and the high production quality.”

The 2022 BLAST Premier circuit contains seven events and involves 32 teams from across the world. Participating teams compete for a share of $4.275m (~£3.51m) in prize money.

Thanks to the circuit’s media deals, the 2022 season will be available in over 130 TV territories in 25 languages.

Jonno Nicholson
Jonno is a Freelance News Writer for Esports Insider and has been part of the ESI team since 2019! His interests include the rapid rise of sim racing and its impact on the wider industry.