European esports organisation QLASH has announced a partnership with simulator supplier Next Level Racing.
As part of the deal, QLASH will be provided with Next Level Racing’s cockpits and motion platforms to use during on-site events.
Moreover, both parties will collaborate on a series of posts on their websites and social media platforms, sharing news about gaming, events and marketing opportunities. Next Level Racing branding will also be present on apparel and QLASH will have access to product giveaways for sim racing fans.
QLASH’s collaboration with Next Level Racing follows a fruitful year for the organisation. In particular, the organisation secured €1m (~£840,000) through its crowdfunding round and launched a gaming house in Mexico City. The organisation had previously reported that one of its main goals is to expand into other markets to bolster its QLASH Community platform.
Kam Khadem, Head of Brand at Next Level Racing, commented: “We are excited to partner with QLASH as one of the leading organizations in esports. This partnership allows both organizations to work together to ensure the growth of sim racing regionally and globally. We are thrilled to work with QLASH on many exciting activations for the Sim Racing community in the near future.”
Next Level Racing was established in 2009 in Australia and has since expanded to Europe, North America and Asia Pacific. Some of its commercial customers include Toyota, Samsung, PlayStation and Microsoft.
The company has also been supplying its products to esports organisations such as Team Fordzilla and Axle Esports, as well as global events such as Supercars eSeries and Toyota Velocity.