StreamCards named fan engagement partner for Champion of Champions Tour

Image: Champion of Champions Tour (CCT)

Interactive broadcast solutions provider Streamcards has been selected as a partner for the inaugural Champion of Champions Tour (CCT).

As part of the deal, Streamcards will provide a Twitch overlay that will allow viewers to predict match and gameplay outcomes.

StreamCards’ ‘gamification overlay’ displays predictions to esports viewers in the form of a card game. Each round-by-round prediction card has a points value which contributes to the viewer’s overall tournament score.

Viewers will be ranked and could earn prizes for active participation in the competition. StreamCards looks to also provide detailed viewer analytics to tournament organisers and hopes to provide a new way to engage and reward fans.

The CCT is an open international CS:GO tournament, commissioned by GRID Esports, with a $3.5m (~£2.8m) prize pool. The series is jointly organised by esports entities such as FACEIT, Eden Esports, Relog Media, Black Molly Entertainment and Fantasy Expo, alongside regional partners. 

StreamCards is the second company to be announced as a partner, following CS:GO skin marketplace BitSkins.

Real-time data from the matches will be provided by fellow CCT partner GRID. This year, GRID has collaborated with a range of notable tournament organisers and developers. BLAST Premier extended its deal with GRID in February and Riot Games has recently agreed to a two-year partnership with GRID to provide VALORANT data to its platform.

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Daniel Sieradzan, Co-Founder and CEO at StreamCards commented in a press release that he was excited to provide viewers with the opportunity to experience CS:GO matches interactively. Moreover, the company looks to support tournament partners with new ways to reach viewers.

Tom Warbuton, COO at GRID, added: “Fan interaction is one of the leading trends shaping the future of live esports. We are always looking to enrich the broadcast experience by offering the highest quality entertainment to CSGO fans.

“StreamCards has proven to be widely embraced by viewers, allowing them to take engagement to another level. We are happy to see how real-time data from GRID  can be used innovatively to impact fan engagement.” 

Patrick Walker
Patrick is a freelance writer for ESI based in London, reporting on esports marketing and partnerships trends. He's currently playing VALORANT and Overwatch but always looking for the next big thing in competitive gaming.