Esports tournament organiser WePlay Esports has announced a strategic partnership with influencer network and media company OTK Media.
As part of the deal, OTK will access WePlay’s production facilities to feature VR and AR technology for its live audience and mixed-media streaming content.
The partnership was officially announced from inside WePlay’s newly-opened WePlay Esports Arena in Los Angeles, which marked the company’s first foray into the American market. The venue was designed to specifically integrate AR media and reach a global digital audience. The LA location is WePlay’s second major esports arena, with its first being based in Kyiv, Ukraine.
For OTK, this signifies a second physical home, with the facility designed to elevate the company’s content offerings. The newly-opened arena will also serve as a dedicated space for OTK to host competitive events.
Rich Campbell, Streamer and Professional Esports Host at OTK Media, added: “We are excited to open the doors of our new home to the OTK community, with plans in store to utilise the space for esports events, live shows, and mixed-reality content.”
OTK was founded in 2020 in Austin, Texas. The company previously competed professionally in World of Warcraft. WePlay Esports is the latest addition to the media company’s roster of partners, which includes Mtn Dew, Mtn Dew Game Fuel, Gatorade and Twitch.
The OTK Games Expo, an event that showcases new and upcoming games, is also currently underway with a prize pool of $50,000 (~£39,885).
Earlier this year, WePlay launched a series of online League of Legends tournaments on its platform WePlay Compete.
Moreover, the organisation joined forces with CS:GO esports series BLAST Premier to produce the official Ukrainian-language broadcast for its Spring Showdown and Finals. The news came after the esports series banned Russian-based teams from its events, as a response to the ongoing invasion of Ukraine.
