Southeast Asian esports and gaming company Ampverse has announced a partnership with sports and esports agency SPORTFIVE.
As a result of the deal, the agency will become the exclusive global commercial representative of the company as it looks to seek partnerships for its esports and gaming brands.
The two parties will collaborate to ‘explore commercial development’ as Ampverse eyes partnership opportunities. The company’s portfolio includes Thailand-based organisations Bacon Time and MiTH, in addition to India’s 7Sea Esports which it acquired in November 2021.
According to a release, SPORTFIVE will look to seek ‘meaningful brand partnerships’ that will create ‘authentic’ content for brands under the Ampverse banner. Prior to the partnership, Ampverse launched its Web3 division focused on building communities within the metaverse through experiences and digital collectibles.
This isn’t the first time SPORTFIVE has collaborated with the company. In 2021, the agency assisted in securing online delivery platform Foodpanda as a partner of Bacon Time.
For SPORTFIVE, Ampverse is the agency’s fourth partnership in 2022. The company joins the likes of NYXL, esports talent agency Bad Moon Talent and multi-regional esports company Misfits Gaming Group in its expanding portfolio.
Ferdinand Gutierrez, Co-founder and CEO of Ampverse, spoke on the deal: “SPORTFIVE has been an excellent partner in identifying the right opportunities for us over the last few years and we are excited to scale up our partnership and have the SPORTFIVE team as our exclusive commercial rights representative.
“We believe this will mark the start of a very promising chapter for Ampverse and we look forward to unlocking further commercial potential for our portfolios together with SPORTFIVE.”