Real Luck Group appoints Daniel Sanders as Director of Marketing

(ESI Illustration) Image credit: Daniel Sanders, Luckbox

Real Luck Group, the parent company of esports betting platform Luckbox, has appointed Daniel Sanders as its Director of Marketing.

Sanders joins following a seven-month spell as the Senior Global Marketing Lead at Tencent Games.

In his role, Sanders will lead the marketing strategy for Luckbox, as the company aims to improve its player acquisition during the second half of 2022. Sanders is the second appointment made by Real Luck Group in 2022. In March, the company hired Benn Timbury as its Chief Operating Officer.

In addition to his time at Tencent Games, Sanders spent five years as Head of Esports and Gaming Marketing for energy drink brand Red Bull.

In 2021, Luckbox secured a partnership with payment technology firm Nuvei to provide the platform with improvements to its deposit methods. Moreover, the platform raised $17.8m (~£14.8m) in a private placement round led by Gravitas Securities.

In addition to announcing his role, Luckbox confirms Sanders has been granted 250,000 stock options under its plan at the price of C$0.10 (~£0.06) per share.

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Thomas Rosander, CEO of Real Luck Group, spoke on the appointment: “This is a crucial position that completes the building of our core leadership team. This role requires a rare skill set that we have been working diligently to recruit for several months and we are very pleased to attract an individual of Daniel’s caliber to help accelerate our player growth strategy.”

“We are confident our strategy gives us a unique advantage against a backdrop of soaring player acquisition costs currently affecting the sector,” continues Rosander. “We have the resources to scale our marketing efforts and deliver on our growth strategy deep into 2023.”

Jonno Nicholson
Jonno is a Freelance News Writer for Esports Insider and has been part of the ESI team since 2019! His interests include the rapid rise of sim racing and its impact on the wider industry.