Esports entertainment holding company Subnation Media has teamed up with game developer KRAFTON to become PUBG Esports Americas‘ Agency of Record (AOR) throughout 2022.
Subnation will be responsible for marketing planning and the execution of future PUBG: BATTLEGROUNDS esports events across North, Central and South America.
In addition, Subnation will look to bolster PUBG Esports from a sponsorship sales perspective. According to a release, this includes driving ‘relevant opportunities with brands’ for PUBG Esports Americas.
Since its foundation in 2018, Subnation has taken part in a variety of esports initiatives. This ranges from teaming up with Fred Segal to launch ARTCADE; acquiring North American Fortnite team XTRA Gaming and launching an esports team with NFL player Marquez Valdes-Scantling.
Additionally, Subnation recently strengthened internally as well through the appointment of multiple high-profile executives in the gaming and esports space.
Subnation aims to elevate KRAFTON’s marketing through brand storytelling and community engagement across all of PUBG Esports Americas’ consumer touchpoints. Subnation’s team will look to build programming that appeals to fans of PUBG Esports in the Americas.
Regarding the partnership, Everett Coleman, Director of Esports & Events at KRAFTON Americas, commented: “Subnation brings a breadth of experience and authenticity to the PUBG Esports ecosystem.
“Keeping our fans and players engaged has always been a top priority, and working with a partner that embodies our same core values is extremely important to us.”
In April, KRAFTON concluded PUBG Continental Series 6: Americas. The competition, which has a $250,000 prize pool, recorded 31,713 in peak viewership.
Alongside PUBG: BATTLEGROUNDS, KRAFTON’s other esports titles include PUBG: MOBILE and Battlegrounds Mobile India (an India-exclusive clone of PUBG Mobile).