North American esports media and marketing company United Esports has announced a partnership with esports and gaming firm Wisdom Gaming.
As a result, the two parties will offer ‘unparalleled experiences’ across Wisdom Gaming’s properties, including the Minnesota Varsity League (MNVL).
In addition to collaborating on various projects, United Esports will work on business strategies to assist with the expansion of Wisdom Gaming’s existing marketing portfolio in a bid to identify new sponsorship opportunities.
The deal follows Wisdom’s recent partnership with MLB’s Minnesota Twins, with the team sponsoring the MNVL. The competitive league features tournaments across a number of titles including VALORANT, Rocket League and Halo. Moreover, Wisdom recently appointed former Minnesota Vikings Executive Vice President Steve LaCroix as its President.
Founded in 2018, United Esports has established itself as a prominent esports and gaming agency. In recent years, the agency has collaborated with the likes of game developer and publisher Konami and Premier League football club Manchester City.
In addition to expanding Wisdom’s marketing portfolio, the partnership enables United Esports to ‘leverage’ its position to offer B2B and B2C activations across various areas of the gaming and esports industry.
Felix LaHaye, Founder and CEO of United Esports, spoke on the partnership: “For United Esports, partnering with Wisdom Gaming was simple.
“Wisdom is best in class when it comes to developing unique gaming experiences, with highly engaged audiences. We are thrilled to be working alongside some of the brightest minds in the industry as they continue to disrupt the industry.”