North American esports organisation Cloud9 has unveiled a multi-year partnership with crypto casino BC.GAME.
As Cloud9’s official online Casino/Gaming and Sports Betting partner, BC.GAME will receive logo placement on all CS:GO team jerseys and across the organisation’s digital channels.
In addition, both parties will work together to launch exclusive content and giveaways for Cloud9 fans. The crypto casino will also ‘support’ the CS:GO team in their future competitive endeavours.
According to the release, throughout this partnership, Cloud9 is also looking to broaden access and information to the rapidly growing crypto casino space for the esports community.
BC.Game is the latest addition to Cloud9’s roster of partners, which includes the likes of Microsoft, HyperX, Twitch, Secretlab and BMW, among others. Earlier this year, the organisation also struck a deal with Blockchain.com to create a dialogue around financial literacy and cryptocurrency within the esports community.
Jack Etienne, Co-Founder and CEO of Cloud9, commented on the partnership: “We’re excited to partner with BC.GAME! BC.GAME is committed to supporting our teams and creating more content with our players to give greater access to our fans.”
Founded in 2017, BC.Game is operated by BlockDance B.V. The company is licensed by the Government of Curaçao, a Dutch Caribbean island, and operates under its jurisdiction. Earlier this year, the online casino won the title of ‘Crypto Casino Of The Year’ at the SiGMA Americas awards.
Many esports companies have had fruitful casino-related partnerships lately, such as Oddin.gg’s collaboration with crypto casino operator Duelbits for its recently-launched sportsbook.
However, there have also been instances of partnerships falling short, like Astralis terminating its deal with Roobet — which is also based in Curaçao — due to ill-performed due diligence around ‘local legal matters’.