Guild Esports expands and renews Samsung partnership

(ESI Illustration) Image credit: Guild Esports

British esports organisation Guild Esports has expanded and renewed its partnership with electronics manufacturer Samsung.

As a result of the expansion, the manufacturer will provide the organisation with its range of QLED TVs for its academy, players and London headquarters.

In addition to the expansion, Samsung’s display division has signed a one-year extension on its existing partnership with the organisation, resulting in the manufacturer remaining as Guild’s Official Display Partner.

The deal marks the third agreement for Samsung in 2022. In January, it secured a long-term partnership with ONE Esports, the esports venture of sports media company ONE Championship. The manufacturer also became the official TV partner of French esports organisation Team Vitality.

Samsung is one Guild’s seven partners. The organisation’s other sponsors include the likes of Subway, Bitstamp, Razer, and drinks brand Coca-Cola. Most recently, Guild secured a one-year partnership with performance technology manufacturer Hyperice, giving it exclusive naming rights to the organisation’s recovery room within its headquarters.

Aside from partnerships, Guild recorded a £4.96m loss during a six-month period ending on March 31, 2022. Since then, it’s appointed Kit Brunswick as its Safeguarding and Wellbeing Lead.

esi london 2022
ESI’s flagship conference is coming back to London in September. To buy a ticket or find out more, click here.

Kal Hourd, CEO and Co-founder of Guild Esports, spoke on the expansion: “Samsung has been a fantastic partner over the past 12 months and we are delighted that they are deepening our partnership with a new sponsorship deal for their globally-admired television brand as well as an extension of our existing relationship.

“This is a resounding validation of Guild’s reach and value proposition by a world-class consumer brand, and we look forward to collaborating with them even more closely to deliver to our young and engaged esports audience.”

Jonno Nicholson
Jonno is a Freelance News Writer for Esports Insider and has been part of the ESI team since 2019! His interests include the rapid rise of sim racing and its impact on the wider industry.