French esports organisation Team Vitality has announced that GG.BET will become the official international betting partner for its CS:GO team.
According to Team Vitality, the partnership will feature activations and content. Moreover, GG.BET’s logo will feature prominently on Team Vitality’s CS:GO jerseys.
The partnership is directly focused on Team Vitality’s CS:GO team, and does not include its League of Legends division. Riot Games has a strict policy that prohibits betting companies from being sponsors of teams in its franchised League of Legends competitions.
According to the organisation, the partnership will also look to ‘strengthen the bond’ with international fans. Team Vitality’s fanbase can also apparently expect ‘next-gen content’ and activations during the course of the partnership. The two parties did not disclose any financial details of the partnership.
GG.BET is one of the most-known esports betting operators and has teamed up with a variety of esports entities in the past. The company was the main betting partner of the last CS:GO Major tournament, the PGL Major Antwerp and is the official betting partner of tournament organiser ESL Gaming.
GG.BET did not miss the opportunity to share that the company now has partnerships with teams for which two of the world’s best CS:GO players, Mathieu ‘ZywOo’ Herbaut (Team Vitality) and Oleksandr ‘S1mple’ Kostyliev (Natus Vincere) play.
Nicolas Maurer, CEO, Team Vitality, commented: “We’re so proud to be partnering with GG.BET. This is our first international partnership with a betting company, and it was incredibly important to us that our partner makes the development of esports its top priority, and understands our community and what they want. We’re incredibly excited for what this partnership will bring to Team Vitality and our fans.”
