Jeff Simpkins named Resolve COO

Image credit: Jeff Simpkins/Resolve Esports

UK esports organisation Resolve Esports has named Jeff Simpkins as its Chief Operating Officer (COO).

As a result, Simpkins, who previously held a part-time position as Resolve’s Director of Operations, will immediately take over all daily operations of the organisation.

This is Simpkins’ first full-time position within esports, leaving a 13-year career at the Police. As Resolve’s Director of Operations, he split his time alongside being a Police Sergeant in Lancashire, England.

From 2016 to 2021, he held a part-time position at Barrage as its Managing Director. During that time, Simpkins was a finalist in 2018 at the UK Esports Awards as Esports Manager of the Year. Barrage was later acquired by Resolve in May 2021, with the director joining the organisation.

In his new role, Simpkins will be in charge of running Resolve’s daily opperations as well as dealing with the organisation’s relations with sponsors and partners.

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Resolve is a fast-growing esports organisation in the UK. Since July 2021, the organisation holds a notable partnership with Formula One team Williams Racing for the Rocket League Championship Series Season XI. The deal was extended in August 2022 to cover the Fortnite competitive scene.

Prior to the partnership with Resolve, Williams already held esports operations in sim racing across titles such as Factor 2, iRacing, and Gran Turismo. The company recently announced a partnership deal with electrical retailer Currys for its esports division.

Resolve is also part of the UK Esports Teams Committee (UKETC), a non-profit body representing esports organisations in the region. UKETC is convening in person at ESI London on September 5th-7th. Tickets are available through this link.

Victor Frascarelli, Journalist
Victor Frascarelli is a Brazilian esports business journalist focused on the LATAM market. Previously at The Esports Observer for two years, Victor enjoys all things competitive, from League of Legends to football to chess to CS:GO.