Ludwig partners with prominent names in esports and gaming to launch creative studio

27 September 2022


promo image for offbrand
From left to right: Nick Allen, Nathan Stanz, Brandon Ewing and Ludwig Ahgren. Image credit: OFFBRAND

Content creator and streamer Ludwig Ahgren has teamed up with Mogul Moves President Nick Allen and former Gen.G General Manager Nathan Stanz to co-found a new creative studio called OFFBRAND.

Brandon Ewing, NVIDIA’s Global Consumer Marketing Manager, will also join the trio from launch. According to a release, all four will work together to bring brands and creators a holistic approach to content through OFFBRAND.

With a deep understanding of streaming audiences, Ahgren, Stanz and Ewing have more than ten years of combined experience running their respective channels. Ahgren began streaming full-time on Twitch in 2019 and has since significantly grown his audience. On top of streaming gaming content, Ludwig also hosts game shows, competitions and a podcast, across his various content channels. 

As Allen moves into this role with OFFBRAND, he will also continue his current responsibilities as President and COO of Mogul Moves. He was previously the COO of talent management company Loaded where he oversaw its day-to-day operations. Before Loaded, Allen also held senior roles at other major gaming companies such as Twitch, Riot Games and CLG.

Ewing joins OFFBRAND after an extensive marketing career in the gaming industry. Prior to his time at NVIDIA, he was one of the earliest employees at Twitch, helping develop the platform’s brand voice and launch its inaugural TwitchCon event.

Last but not least, Stanz will join the creative studio after a three-year stint as General Manager of Gen.G Esports. While working as a full-time content creator, he also received the Streamer Awards Rising Star award for 2021. Before moving into the competitive gaming sector, Stanz held similar roles at Patreon and at GMR Marketing.

To signify OFFBRAND’s official launch, its first original series will be released on September 30th. According to the announcement, JUICED will be a six-part series co-owned and co-developed by Félix ‘xQc’ Lengyel.

Commenting on the news, Ahgren commented: “At the end of the day, I love making cool stuff that really connects with fans. By starting OFFBRAND, I’m able to bring that passion and expertise to a broader audience and to other creators who want to also do cool stuff but haven’t had the time, resources, or infrastructure.”

Radina Koutsafti
Radina has been a Freelance Journalist for Esports Insider since 2021. When not playing Apex Legends, she enjoys writing about tech, equality and education in esports.