1J Esports, the esports division of English football club Norwich City, has named gaming marketplace platform Boost Gaming its official esports partner.
The partnership will see Boost Gaming’s API be integrated into 1J Esports’ webshop. Boost Gaming and 1J Esports will also create content together, with the marketplaces’ branding also featuring on 1J Esports merchandise.
Boost Gaming is a company that specialises in the sales of digital gift cards and subscriptions. Through its platform, users can buy video games, subscriptions to services such as Xbox Live and PlayStation Plus, as well as in-game currency for Fortnite and other games. Boost Gaming is based in the UK and is owned by Blackhawk Network, alongside a large number of other gift card and subscription-focused businesses.
On the other hand, 1J Esports is the FIFA-focused esports division of Norwich City FC. Founded in 2021, the team achieved success in the ePremier League, winning the tournament in the 2021/22 season. The esports section was established to appeal to younger Norwich fans and was supported by advertising company Bidstack as its first launch partner.
Boost Gaming is no stranger to esports. The company previously partnered with American esports team Pittsburgh Knights and worked with the Celebrity Esports Superstar League in 2021. Considering that Boost Gaming mainly deals with gift cards and digital items, it makes sense for 1J Esports and other esports organisations to partner with the company, getting access to better pricing and exclusive items.
Jonathan Casbon, Head of Partnerships at Norwich City, commented: “Boost Gaming is a highly credible brand who join our esports partnership portfolio to help continue the growth of the 1J team.
“Through our innovative partnership, we are providing fans with a fantastic offering to support their gaming experiences and I look forward to seeing the exciting activation plans we have in place come to life this season.”