French esports organisation Team Vitality has launched an iOS and Android mobile application called V.Hive as part of its existing partnership with Web3 company Tezos.
According to Vitality, the app, which it describes as ‘support-to-earn’, will provide Vitality fans with unique rewards and serve to educate users about Web3.
Tezos is a blockchain company that has struck partnerships with multiple major esports stakeholders, including Misfits Gaming Group and McLaren Racing.
The app allows Vitality fans to earn rewards by interacting and supporting the team on social media and in person. These rewards include special merchandise, access to events, and interaction with Team Vitality players. Users are able to create digital avatars in the app, inspired by the Vitality bee logo.
The app itself has been in the making since the two brands signed a partnership in January. According to Vitality, the launch was done in phases, with phase one beginning in July with the launch of the V.Hive Pass, and phase two starting in October and ending with the launch of the product.
In addition to the rewards for supporting the team, Vitality and Tezos claim the V.Hive app has an educational purpose as well through educating users about Web3 and blockchain technologies.
Educational opportunities feature prominently in Web3, blockchain and crypto partnerships in esports.
The launch of the application forms part of a broader partnership between Vitality and Tezos, announced in January, that named Tezos its main technical partner.
The partnership comes less than a week after cryptocurreny exchange FTX filed for bankrupcy, leading to TSM and FURIA suspending and cancelling their partnerships with the crypto giant, and amid a wider cryptocurrency market downturn.
Nicolas Maurer, CEO at Team Vitality, said: “We are so proud to finally launch our own app V.Hive! Our fans are digitally native and incredibly discerning when it comes to new technologies and platforms, so as we design V.Hive with Tezos, every feature we make or reward we introduce has to bring them real, and exclusive value.
“We believe Web3 and blockchain will play an important role in the future of the esports and gaming industry, and we can’t wait to start working even more closely with our amazing community.”