Danish esports organisation Team Singularity has announced technology-based wearables brand GamerTech as its apparel partner and supplier.
The partnership is valid for 2023. No details were released regarding activations or deal terms, but Singularity said its athletes would use the company’s technology.
GamerTech produces ‘gamer-centric’ apparel and gear that it claims enhances individual performance. Its product range includes wearable gloves and shirts.
The company says its products use technology, such as thermotherapy, cryotherapy and temperature control, to improve performance and aid recovery.
In a press release, GamerTech said 67% of gamers experience wrist and hand discomfort, 80% want to play for longer, and 85% want gear to improve performance or comfort — figures also available on its website. GamerTech told Esports Insider the data comes from primary research.
Team Singularity said it was excited to work with GamerTech to address these issues and improve its athletes’ performance and health using GamerTech’s products.
There have been a number of health- and wellness-focused partnerships struck in recent months. In September, Team Liquid partnered with wellbeing firm Thorne, and in November Entain Foundation U.S. launched an esports mental wellness campaign.
However, In late December, EXCEL Esports partnered with magnetic wellness wristband brand Bioflow, but was forced to cancel the deal within days after backlash over the lack of scientific evidence behind its partners’ health claims.
Mikey Morris, Head of Marketing at Team Singularity, commented: “It’s great to be working with a company that understands our vision and goals and where we want to be at the end of the year. We’re excited to work with a product that we can get behind, and really support.
“You’ll see Team Singularity using GamerTech products in order to support the team at events. It’s a pleasure to enter 2023, with a new partner for our clothing and Singularity will be sure to work towards a great partnership in 2023 and hopefully, beyond.”
