Esports betting company Rivalry has strengthened its partnership with Australian esports organisation Grayhound Gaming.
As a result, Rivalry and Grayhound Gaming will collaborate on a range of joint content focusing on the organisation’s CS:GO team.
The partnership between Rivalry and Grayhound Gaming dates back to October 2022, with the deal including naming rights to Grayhound Gaming’s CS:GO team. Now known as GRAYHOUND.Rivalry, the team is competing in the 17th season of the ESL Pro League.
Alongside the content, the Rivalry logo will appear on Grayhound Gaming’s jerseys and its branding across social media channels. In addition, the two parties will host in-person meet-and-greets where fans of the organisation can meet their favourite players.
The deal signifies Rivalry increasing its presence within the Australian esports industry. According to a release, CS:GO was the most bet-on esport in the country and the second-most popular title on the platform in 2022.
For Rivalry, 2023 continues to be a year of expansion. In January and February, the company secured a deal with Brazilian organisation Red Canids and joined forces with professional VALORANT player Matthew ‘Wardell’ Yu.
Cathy Stapleton, Rivalry Australia Marketing Director, spoke on the collaberation: “Our partnership with Grayhound is kicking off alongside one of the most prominent Counter-Strike leagues globally.
“This is not only a great opportunity to position our brand in front of a key audience, but to create meaningful content for Grayhound fans during tentpole competitions.”