Pringles named partner of the UK University Esports Finals

UK university esports body National Student Esports (NSE) has announced a partnership with snack brand Pringles for the upcoming British University Esports Championship Finals.

Pringles becomes the official partner of the event and will work with NSE on activations during the Insomnia Gaming Festival i70 in early April. Activations will also take place in the weeks following the event.

NSE is the governing body for student esports in the United Kingdom. The organisation’s flagship event, the British University Esports Championship, is one of the country’s largest esports tournament for students. Every season, more than 100 university teams from across the UK participate in the championship in a range of games. The upcoming finals will conclude the Spring season in 2023, with its Winter season being played later in the year.

The finals of the tournament will take place at the Insomnia Gaming Festival in Birmingham, one of the country’s largest gaming events. Pringles will work with the NSE on setting up different challenges during the event and will exhibit products in the expo section of the event.

The two brands did not mention how long the partnership will last, but did note that it is not going to end after the event. According to Pringles, several weeks of gaming-related competitions will take place after the University Esports Championship finals.

Beth Johnson, Pringles UK Senior Brand Activation Manager commented: “We’re delighted to partner with NSE and engage with university students, growing our presence within the collegiate esports scene and further anchoring the brand amongst core gamers.

“At Pringles, we believe in the power of gaming to bring people together and create memorable experiences, and we can’t wait to see the incredible passion that these students will bring to the table.” 

Pringles is a long-time partner of esports. The company worked with the likes of Riot Games and G2 Esports in the past, and is a regular presence at gaming events and tournaments.

Ivan Šimić
Ivan comes from Croatia, loves weird simulator games, and is terrible at playing anything else. Spent 5 years writing about tech and esports in Croatia, and is now doing it here.