Danish esports organisation Astralis has announced a partnership with esports tournament platform FACEIT, a subsidiary of the ESL FACEIT Group.
Effective immediately, both parties will introduce several social and interactive projects for Danish players, ranging from establishing a Community Clan to launching new Counter-Strike tournaments.
Specifically, the Community Clan is designed to become a place where Astralis’ fans can unite, as well as meet and play with the players from all three of the organisation’s Counter-Strike teams — the first, talent, and women’s teams.
Fans of the organisations will also get the chance to gain insight into team captain Lukas ‘gla1ve’ Rossander’s playbook, featuring tactics, advice and techniques.
In addition, the partnership will see more than 100 new Counter-Strike tournaments come to fruition alongside joint promotion campaigns on both companies’ platforms. Astralis has held tournaments of various scales in the past and has an established, relatively extensive network of over 8,000 active players.
Alongside direct compensation for activation and promotion, the deal with FACEIT will also allow Astralis to develop larger tournament structures that offer value to its community, as well as exposure to its partners. This opens up the possibility of even grander tournaments with playoffs held at Astralis Nexus, the organisation’s facility in Copenhagen, Astralis said.
In March, the Danish esports organisation reported its financial results for 2022, which showed increased revenue and decreased loss. Nevertheless, a few days later it initiated a ‘strategic review’ in response to a continuous drop in its stock value.
Meanwhile, FACEIT recently introduced ID verification to its platform to combat Counter-Strike smurfing — a practice which involves players creating new accounts to play against lower-ranked opponents.