European esports organisation Berlin International Gaming (BIG) and American sandwich chain SUBWAY will hold a community CS:GO tournament for the German esports market.
The collaboration, which began in March, has already included activations on BIG’s digital channels. However, the next phase of the deal will see BIG host a full CS:GO tournament sponsored by SUBWAY.
The format, which BIG’s release calls ‘innovative’, will offer BIG fans the chance to team up with the organisation’s roster of CS:GO professionals, alongside veteran players he_tennis and fy_poolday. The tournament will be broadcasted on BIG’s Twitch channel, and the team plans to release information about the schedule and sign-up opportunities soon.
BIG is choosing to host the tournament on its own tournament platform, the ‘GoBIG League’. The platform is a collaboration with FACEIT infrastructure that already offers the German CS:GO community the opportunity to compete in German language events. Its partners include in-game communication tool TeamSpeak and CSGO skin marketplace SkinBaron.
SUBWAY already has a partnership with British organisation Guild Esports. The two companies agreed a two-year sponsorship in March 2021, reportedly a ‘multi-million-pound’ agreement.’
The two brands have since worked together on activations, branding and education initiatives, and the Future Talent Series, which supports students and young players.
Berkan Güngör, Digital Marketing Manager of SUBWAY commented on the partnership: “It is a great pleasure for us to work with Berlin International Gaming, such a likeable and authentic gaming organization.
“As SUBWAY, it is close to our hearts to support the German CS:GO community and encourage its growth. The upcoming tournament, which includes a lot of attention to detail, is a small contribution to the lively and active CS scene in Germany. We are full of anticipation to see what the future holds for the community and are proud to be part of this exciting scene soon.”