ESL partners with crypto market gamification tool Runiverse

Image: Runiverse

Metaverse platform Runiverse has announced a collaboration with esports tournament organiser ESL Gaming.

As a result, Runiverse will launch its app on the ESL platform to bolster its esports ambitions, joining more mature titles such as Counter-Strike, DOTA 2 and League of Legends. The collaboration aims to bridge the gap between traditional esports skill-based competition and web3 gaming.

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Runiverse is centred around the gamification of the crypto market. This sees market changes be turned into a competition. The game loop starts with users pick a cryptocurrency token, before competing in a virtual race. Token value is tracked in real-time, and the user with the fastest-growing token wins the virtual race.

Players can open virtual packs to unlock new runners and tracks. Then, they can earn rewards through rallies and holding Runiverse’s Player’s NFTs, where the holder earns a 6% reward from the prize pool.

ESL Gaming on the other hand hosts the largest esports platform of its kind. According to the release, the partnership will provide Runiverse with a vast social community that ESL has acquired.

Last month saw ESL Gaming continue to develop its expanding esports ecosystem, securing a three-year deal with Activision for Call of Duty: Mobile as well as expanding its own mobile esports structure.

Gip Cutrino, COO of Runiverse, commented in a press release. “We are excited to be hosted on a globally recognised tournament platform such as ESL.

“We believe this project will extend beyond the reach of the gaming industry, as we look to bridge the gap between traditional gaming and Web3 gaming in a revolutionary new manner.”

Patrick Walker
Patrick is a freelance writer for ESI based in London, reporting on esports marketing and partnerships trends. He's currently playing VALORANT and Overwatch but always looking for the next big thing in competitive gaming.