Multinational esports organisation Gen.G has renewed its partnership with fast food chain McDonald’s.
As a result of the renewal, the organisation will continue to expand its partnership in ‘key local markets’ and will launch another season of the McDonald’s Gaming League.
Gen.G will continue to support the McDonald’s Gaming League, which acts as an opportunity for the chain to engage its franchise owners and employees across Southern California, DMV, and Pacific Northwest regions of the United States.
Gen.G and McDonald’s are no strangers to collaborating. The two parties first joined forces in 2021 with the inaugural McDonald’s Gaming League which featured a Gen.G player or coach as a team captain.
The ‘substantial expansion’ includes changes to the prizes which now includes tickets to music festivals, Amazon gift cards and the chance to win a PlayStation 5 or an Xbox Series console.
McDonald’s is one of ten Gen.G partners. In addition to the fast-food chain, the likes of the University of Kentucky and sportswear brand PUMA also support Gen.G through a range of activations and initiatives involving its players and content creators.
Arnold Hur, CEO of Gen.G, spoke on the renewal: “Gaming is really for everyone, and we are happy to partner with Davis Elen to bring this unique experience to McDonald’s employees for the third year.
“It’s so refreshing for a major corporation to continue to recognize the popularity of the gaming culture and give their employees the opportunity to participate in a community that is so special.”