Kinguin partners with Sweden’s 9INE for brand exposure

Image credit: Kinguin / 9INE

Poland-based esports and gaming company Kinguin has announced a partnership with Swedish esports organisation 9INE.

The partnership will see the two companies work to create brand exposure for 9INE, as well as “captivating content and offers.” No further details were shared by Kinguin and 9INE.

The partnership with Kinguin aims to support the growth of 9INE, which has seen a string of good results in 2022 and 2023. The deal will see the Kinguin logo featured on the front of 9INE’s jerseys.

The two companies did not release financial terms of the deal, though they noted that special offers and digital activations can be expected for 9INE fans.

9INE is a growing esports organisation from Sweden, formerly known as Sweden Monarchs. The company also has a talent management arm that provides services to esports players. 9INE’s CS:GO team recently qualified for the now-ongoing BLAST Paris Major.

Kinguin, which primarily operates a digital games marketplace, has also long operated across the esports space, being one of the first brands to sponsor an esports team 10 years ago. The company also operates two performance centres in Europe, which are used by professional esports teams for bootcamps, practice and team buildings.

9INE fields an entirely Polish CS:GO roster, a potential connection to Kinguin, which is strongly rooted in Poland.

Fredrik Belstad, CEO of 9INE, commented on the partnership: “This partnership will enable us to inform our audience about the products as well as gaining new fans and followers. Together we will create fantastic entertainment and ensure the future success of Polish Counter-Strike.”

Ivan Šimić
Ivan comes from Croatia, loves weird simulator games, and is terrible at playing anything else. Spent 5 years writing about tech and esports in Croatia, and is now doing it here.