GameSquare Esports launches creator network

(ESI Illustration) Image credit: GameSquare Esports

North American esports and gaming company GameSquare Esports has officially launched the GameSquare Creator Network, a creator marketing platform.

The platform aims to help influencers and creators reach marketing opportunities and resources by leveraging GameSquare’s existing technology and resources, the company noted in a release.

ESI Next Gen 2024 Oxford

GameSquare Esports is a prominent North American esports and gaming company, with properties ranging from esports agency Code Red Esports, esports organisation Complexity Gaming, through a specialised content creation studio Fourth Frame Studios and merchandise company Mission Supply, among others.

In the same week of the creator network’s launch, GameSquare partnered with United Talent Agency to exclusively handle the company’s partnerships. GameSquare also recently announced a large-scale multi-million dollar partnership with eye health startup Vivior.

Creators can apply for the GameSquare Creator Network via GameSquare’s official website, and the company noted that both seasoned creators and those just starting out are invited to join.

GameSquare noted that the main advantages of the Creator Platform are the large number of partnerships that the company has with numerous brands. Moreover, creators will be able to utilise the power that the company has through its properties.

GameSquare also has notable personnel on its roster, including actor Jordan Fisher, NBA player J.R. Smith, MMA fighter Max Holloway and NFL player Trevon Diggs.

GameSquare CEO Justin Kenna noted that the company’s vision is to “develop the world’s largest community of gaming influencers and creators”.

He added: “Our platform will allow these influencers and creators to connect with each other, share their experiences, collaborate on new projects and generate new streams of revenue through the 350 plus brand partnerships within the GameSquare ecosystem. “

Ivan Šimić
Ivan comes from Croatia, loves weird simulator games, and is terrible at playing anything else. Spent 5 years writing about tech and esports in Croatia, and is now doing it here.