Swedish organisation Ninjas in Pyjamas (NiP) has signed a memorandum of understanding (MOU) to establish a partnership with Oceanus Media Global (OMG), a media agency based in Singapore.
As part of the agreement, the companies have unveiled the Immersive Esports Asia Convention (IEAC), an event that aims to ‘unite developers, brands, players and fans across the world’.
Whilst details surrounding the event are sparse, the convention is said to feature activations such as community tournaments, gaming showcases, exhibitions, product launches, and ‘celebrity appearances’. It is not known where the inaugural IEAC event will take place.
NiP, which was founded in 2000, has made a concerted effort to increase its visibility in Asia in recent months. In January this year it completed a merger with Chinese group ESV5 and as a result joined the LPL, China’s premier League of Legends competition, by rebranding ESV5’s existing franchise Victory Five.
Oceanus Media Global is an agency which specialises in immersive experiences. For example, it was the official production agency for Razer’s RazerCon event in 2020, a 12-hour digital show. OMG also worked with the Global Esports Federation on 2021’s Global Esports Games, overseeing a mixed-reality and augmented-reality opening ceremony.
Sun Liwei, President of Ninjas in Pyjamas, commented on the partnership: “We are excited to enter into this strategic partnership with Oceanus Media Global and to unveil something that we have been working on for a long while now: the IEAC.
“Together, we aim to elevate the esports ecosystem and deliver unforgettable experiences to our fans. IEAC will exemplify the passion and dedication — fueled by the rich history of esports — that drives the gaming community. We cannot wait to showcase what we have in store.”