Oddin.gg and Balken Bet bolster esports offerings in Serbia

Photo credit: Oddin

B2B esports supplier Oddin.gg has secured a partnership with Serbian betting operator Balkan Bet to boost the bookmaker’s platform with esports betting offerings. 

Oddin’s iFrame solution will provide Balkan Bet customers with opportunities to delve into a selection of esports events across titles such as League of Legends, CS:GO, Dota 2 and VALORANT.

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Ultimately, the aim of the partnership is to expand Balken Bet’s customer reach by attracting newer generations that are esports enthusiasts. 

Founded in 1999, Balken Bet is a prominent operator in the Serbian market. The company owns over 85 betting shops and hosts an online platform. Alongside traditional sports offerings, Balken Bet also offers casino iGames on its platform. 

Mirza Capra, Head of Sportsbook at Balkan Bet, commented on the deal: “We are thrilled to partner with  Oddin.gg and utilise their innovative iFrame solution to elevate our platform and provide our customers with an unmatched esports betting experience. 

“This collaboration aligns perfectly with our commitment to delivering top-notch services to our clients and solidifying our position as the leading player in the competitive Balkan market.” 

Oddin.gg has been rather busy this year, having collaborated with three other betting platforms in 2023 alone. In January, the B2B esports supplier teamed up with Bosnian betting platform supplier NSoft. Meanwhile, in June, Serbian sportsbook MerkurXTIP and Kazakhstan bookmaker Olimpbet entered the esports betting sector with Oddin.gg.

Marek Suchar, Managing Director and Co-founder at Oddin.gg, added: “We are excited and honoured to provide Balkan Bet with our iFrame solution. We are sure this collaboration will expand their esports presence, bring more engagement and attract new bettors in their target  markets.” 

Tom Daniels
Tom has been part of Esports Insider's team since October 2020 and is currently the platform's Editor. When not playing Football Manager, he enjoys reporting on the mobile esports scene as well as the betting sector.