Esports Gambling Report, July 2023: GG.BET, Pinnacle and Abios

Esports gambling report july 2023
Image credit: Esports Insider

Esports betting news in June saw the focus turn to the UK market with the likes of GG.BET and Abios bolstering the country’s esports gambling sector. Moreover, GG.BET and Pinnacle continued to highlight their tournament activations.

To keep you updated with the scene, Esports Insider has created a list of the top esports gambling-related stories for the month of July. To find out more click the titles of the stories.

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Spotlighted story:

official data usage esports
Image credit: Bayes Esports

Esports is full of businesses focusing on specialised details and intricacies of various aspects of the industry. Even for esports’ most well-connected, you’re likely to stumble across terms that go unexplained and remain unfamiliar outside their own niche.

Martin Dachselt, the CEO & Managing Director of Bayes Esports, writes for Esports Insider to discuss official live data in esports, and how the often overlooked and poorly understood sector came to be.

GG.BET has entered the UK market
Image credit: GG.BET

Esports betting company GG.BET has entered the UK market after sports betting operator Rednines Gaming Ltd acquired the rights to use the bookmaker’s trademark in the country.

As a result, Rednines’ Dr.Bet brand will operate under the name GG.BET UK and provide esports betting options. Rednines Gaming has been licensed and regulated in Great Britain by the UK Gambling Commission since April 2020

Screenshot of Pinnacle Cup V logo on a dark background
Image credit: Pinnacle

Sports and esports betting company Pinnacle has announced the fifth edition of its Pinnacle Cup CS:GO tournament series.

The event will begin on August 3rd and will see teams compete for a share of its $50,000 (~£38,679) prize pool. Pinnacle Cup V will feature a play-in stage where teams will attempt to qualify for the playoffs.

Screenshot of Abios and Dragoni logo on dark blue to black background
Image credit: Abios, Dragoni

Esports solutions provider Abios has announced a partnership with UK esports betting website Dragoni.

As a result, Abios has become Dragoni’s odds partner and will provide the website with its betting and statistics solution for CS:GO. This includes pre-game and live markets. Abios will utilise its data to provide in-play betting markets and in-game statistics for CS:GO to enable customers to make more informed decisions before placing a bet on a match.

Image credit: Shutterstock

A regional court in Berlin, Germany has ruled in favour of esports data company Bayes Esports in a case against another data company, PandaScore, according to a filing reviewed by Esports Insider.

The court ruling said that esports data cannot be advertised as ‘live’ data if it scrapes public streams, ruling that esports data is only ‘live’ if it comes directly from the tournament organiser in real time. The ruling is the first of its kind in the world of esports data, though the ruling specifically related to advertising and not how data is collected. 

GG.Bet NAVI vs Team Vitality showmatch
Image credit: GG.Bet

GG.BET’s aptly named ‘Match of LeGGends’ last month not only showcased CS:GO talent, but it highlighted how true entertainment can be created within community esports events. 

As a sponsor of both Team Vitality and NAVI, the betting platform has invested heavily in the esports scene, with the showmatch solidifying its position as a key stakeholder in the Counter-Strike ecosystem. This project, alongside the bookmaker’s other activations, highlights that GG.BET is acutely aware of the impact these events have on the Counter-Strike esports scene. 

Image credit: Victoria Police / Esports Integrity Commission

Victoria Police, the police department for the Australian state of Victoria, has partnered with the Esports Integrity Commission (ESIC) to work on combating match-fixing and suspicious betting activity in esports.

The partnership will allow Victoria Police’s Sporting Integrity Intelligence Unit to receive betting alerts from ESIC if any matches show signs of suspicious betting activity. This is the first time Victoria’s law enforcement is partnering with ESIC, though this is not the first time the department has worked on esports-related cases.

Esports and gaming data platform GRID
Image credit: GRID

In-game data, which was largely underutilised in the industry a few years back, is now an indispensable part of it.

For the last five years, gaming and esports data platform GRID has been one of the trailblazers paving the way to help companies — in and out of the industry — unlock the potential of in-game data.

To celebrate the company’s fifth anniversary, Moritz Maurer, Founder and CEO at GRIDpublished an article that reflected on the company’s journey, current trends, and how data shapes the esports world. In this piece, Esports Insider sat down with the Founder to ask more questions about the role that GRID has played so far in that and aims to play in the future of competitive gaming. 

Esports Insider