Esports tournament organiser BLAST has announced more new commercial partners for the BLAST Premier Fall Final, set to take place later this month in Copenhagen, Denmark.
Besides its previously announced partnership with Visit Denmark, BLAST has secured WarnerBros. Discovery, Elgiganten, Avast and Ekstra Bladet as partners for the CS2 event.
The BLAST Premier Fall Final is the last major BLAST event before the Global Finals in December this year, and will take place in Copenhagen for the second year in a row. The esports company announced a partnership with Visit Denmark earlier this week and is now expanding its partnership roster with several local and global brands.
Of the four new partners announced today, Warner Bros. Discovery is arguably the most notable, followed by digital security company Avast, which is known for its anti-virus software. The international duo are followed by two returning Scandinavian companies: electronics retailer Elgiganten and Danish media publication Ekstra Bladet.
According to BLAST, all partners will work with the company on various forms of broadcast integration. In addition, the announced brands will be featured on social media channels, digital content and in-person activations during the event at the Royal Arena in Copenhagen, Denmark.
The newly-announced partners will join CS Money, EPOS and Maersk, BLAST’s global partners.
Alexander Lewin, VP of Distribution and Programming for BLAST, commented: “We’re excited to be returning to the Royal Arena for our sixth time, coupled with five leading event partners coming on board for our penultimate event of 2023.
“Copenhagen is our home and the Fall Final has become a much-loved staple of the Counter-Strike global calendar each year. These exciting partners, both returning and new, will be integrated into the heart of our event, reaching fans both at home and in the arena.”
