Game developer Ubisoft has announced a multi-year esports partnership with game data platform GRID for Rainbow Six (R6).
As a result of the deal, GRID Esports will oversee the distribution of all official BLAST R6 data assets, starting with the ongoing BLAST R6 Major Atlanta.
Some of the data assets available to GRID as a result of the collaboration include granular, real-time, in-game statistics of the events’ pro players, teams and matchups. According to a release, both GRID and Ubisoft will collaborate to ‘unlock data-driven opportunities’ within the Rainbow Six Esports ecosystem. This includes enhancing engagement, bolstering broadcasts, advancing player coaching and monitoring competition integrity.
GRID and Ubisoft have also collaborated to establish the data infrastructure and APIs required to source data from the esports game servers.
Since its creation in 2018 GRID has partnered with a range of tournament organisers and game publishers to deliver data-led solutions through its platform.
Notably, the company is also a partner of Riot Games, where both parties jointly launched the VALORANT Data Portal. The company’s other partners include bookmaker Pinnacle, KRAFTON and U.S. Integrity.
Francois Tallec, Vice President of Brand and Transmedia Partnerships at Ubisoft, commented: “At Ubisoft, we recognise the need to innovate in the fast-paced space that esports is and to keep our community constantly engaged.
“Our partnership with GRID and the shared understanding of our esports data’s potential promises to unlock exciting opportunities to engage fans and innovate across the board.”
The end of 2022 saw Rainbow Six Siege esports undergo significant developments to its ecosystem, headlined by the fact that tournament organiser BLAST would be working with Ubisoft on its events.
The BLAST R6 Major Atlanta is the final Major of Rainbow Six’s 2023 season, with the next international event being the Six Invitational 2024 in São Paulo, Brazil.
Moritz Maurer, CEO and Founder of GRID Esports, also discussed the partnership: “The legacy of Rainbow Six Siege is a great foundation to build upon and we are excited to make esports game data part of this incredible ecosystem.
“Partnering with Ubisoft we are looking forward to leveraging together the GRID Data Platform for the purpose of building an Esports data ecosystem and fueling growth of the Rainbow Six Esports scene.”