Black Molly Entertainment to produce 2024 GeoGuessr World Cup

15 January 2024


Black Molly Entertainment to continue producing GeoGuessr World Cup
Image credit: GeoGuessr AB / Black Molly Entertainment

Esports agency and production company Black Molly Entertainment (BME) and GeoGuessr AB have agreed to continue their partnership for the 2024 GeoGuessr World Cup.

The Swedish production company worked on bringing the first-ever edition of the Cup to life in 2023 and will work together with GeoGuessr AB to broaden the esports circuit for 2024.

ESI Lisbon 2024

GeoGuessr is a browser-based game that presents players with a Google Street View location somewhere in the world, and awards points for guessing where in the world the player is. Although a relatively strange idea for an esports title, the game became increasingly popular during the pandemic, with a large number of streamers broadcasting it.

The popularity led to the creation of the first-ever GeoGuessr World Cup which took place in Stockholm, Sweden, in 2023. According to esports data company Esports Charts, the event was a success, recording more than 70,000 peak viewers over 17 hours of air time.

For 2024, the World Cup will consist of three regional finals for America, EMEA, and APAC, all of which will take place at the GeoGuessr Studio in Stockholm and produced by Black Molly Entertainment. The finals of the World Cup will take place in September in Stockholm, Sweden. BME will deliver media and broadcast production, live event operations, league operations, staffing, and general project management.

Mikael Falgard, Co-founder of GeoGuessr AB, commented: “The GeoGuessr team is incredibly satisfied with the implementation and support we received last year when we ventured into a new area (esports) and look forward to working together to an even greater extent this year. We have the greatest confidence in BME as a partner.”

Ivan Šimić
Ivan comes from Croatia, loves weird simulator games, and is terrible at playing anything else. Spent 5 years writing about tech and esports in Croatia, and is now doing it here.