FaZe Clan partners with crypto casino Rollbit

23 January 2024

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(ESI Illustration) Image credit: FaZe Clan / Rollbit

North American esports and lifestyle organisation FaZe Clan has announced a partnership with cryptocurrency casino and trading platform Rollbit.

The ‘multi-million dollar’ deal will see Rollbit sponsor FaZe’s Counter-Strike 2 team as a global partner. The two companies claimed the deal constituted “one of the largest sponsorship deals in the history of esports.”

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Rollbit is a crypto casino and cryptocurrency trading platform launched in 2020 on the Ethereum blockchain. The company has since grown to have a global presence in the crypto casino market, and recently signed a large-scale partnership with Italian football club SSC Napoli, the reigning champions of Serie A.

Faze Clan’s Rollbit partnership will be focused exclusively outside of the United States, possibly because Rollbit does not appear to be licensed to operate in the US. Esports Insider could not immediately verify where Rollbit is regulated.

The partnership is by far the largest one since GameSquare announced its acquisition of FaZe Clan in October 2023. That acquisition, which has not yet been completed, came after a turbulent period for FaZe Clan.

The two parties did not disclose the financial details about the partnership or its duration, but FaZe’s President Erik Anderson stated that this is one of the largest sponsorship deals in the history of Counter-Strike and esports more broadly.

Sam Norman, Head of Partnerships at Rollbit, commented: “Rollbit is excited to partner with FaZe Clan, the current number one Counter-Strike team in the world. We have long admired FaZe Clan and look forward to joining its global audience of over 500 million social followers.

We’re looking forward to supporting and cheering for the Counter-Strike team as they aim to uphold their top global ranking throughout this year’s season. This collaboration marks another milestone for Rollbit as we continue to expand our sponsorship portfolio with other leading sports organisations.”

Ivan Šimić
Ivan comes from Croatia, loves weird simulator games, and is terrible at playing anything else. Spent 5 years writing about tech and esports in Croatia, and is now doing it here.