North American esports organisation FaZe Clan and gaming peripherals brand SteelSeries have joined forces to launch a co-branded range of gaming gear.
The collection, which includes a computer mouse, mousepad, headset and keyboard, prominently features FaZe Clan’s logo and the organisation’s colour scheme.
The FaZe Clan-branded SteelSeries products will be available exclusively at North American retailer Best Buy within its stores and on its website. According to a release, the limited-edition range was inspired by the organisation’s ‘multiverse’, with the majority of the product range featuring FaZe Clan’s black and red colour scheme.
FaZe Clan and SteelSeries are no strangers to collaborating. The two parties first joined forces in May 2018 in a deal which saw the peripherals brand provide its products for the organisation’s esports rosters. FaZe Clan’s latest project with SteelSeries is part of a multi-year partnership between both brands.
The activation between the organisation and the company is the first following GameSquare’s acquisition of FaZe Clan in October 2023. When the all-stock transaction is officially completed, Richard ‘FaZe Banks’ Bengston will become the organisation’s CEO.
Alongside FaZe Clan, SteelSeries has multiple partnerships within the esports industry. In March 2023, it renewed its existing deal with PSG Talon. In May, it joined forces with NBA 2K League franchise Cavs Legion Gaming Club to equip its players and the Cavs Legion Lair with its range of gaming products.
Erik Anderson, FaZe Clan President, spoke on the collaboration: “We absolutely love working with SteelSeries and after years of our partnership together, we know from experience these products are the best on the market for our respective communities.
“Since our last collaboration, we’re proud to have expanded this collection into additional gaming gear and we’re thrilled to be featured in Best Buy for FaZe’s debut flagship peripherals with our SteelSeries family.”
