North American esports and gaming company GameSquare has unveiled Moonlight Studios, a new venture that focuses on building experiences across metaverse-like games.
According to a release, the project will offer creative services to brands for the world-building modes of games such as Roblox, Grand Theft Auto and Fortnite.
GameSquare is an esports and entertainment company known for owning several prominent companies in the mentioned industries, such as the esports organisation Complexity, esports agency Code Red, merchandise brand Mission Supply, Stream Hatchet, and gaming and pop-culture agency Zoned. The company is also set to complete its acquisition of North American esports organisation FaZe Clan in Q1 2024.
Zoned will be one of the key segments of the new venture, along with FaZe Clan’s content creator and former professional Fortnite player Kyle “Kaz” Rapozo. Moonlight Studios will focus on working with high-profile brands on activations and world-building inside the likes of Roblox and Fortnite, both games with very popular modes that enable just that. Rapozo was appointed Head of Studio to lead the new venture.
The move follows several other high-profile moves for Gamesquare. The company notably brought content creator Tyler Blevins, known as Ninja, as Chief Innovation Officer, before launching a new content creator network in June 2023.
Interestingly, Moonlight Studios was launched in secret six months ago. The company has claimed that during the time GameSquare worked with ‘multiple Fortune 500 companies’, including the likes of Coca-Cola, Converse and Samsung.
GameSquare CEO Justin Kenna commented on the launch: “Over the past 12 months we have seen accelerating demand for our world-building services and the launch of Moonlight Studios follows highly successful campaigns we have created for our brand clients.
“Our success is a direct result of our deep understanding of gaming community trends and a commitment to innovation, which is further amplified with Kaz at the helm.”