OverActive Media completes KOI and Movistar Riders acquisition

Image of OverActive Media, KOI, and Movistar Riders logos on blue and purple background
Image credit: OverActive Media

Canadian esports company OverActive Media has completed the acquisitions of Spanish esports organisations KOI and Movistar Riders.

This marks the conclusion of a move that has been in the works since the early days of 2024. OverActive has also appointed founders of both KOI and Movistar Riders to its board and announced several other leadership changes.

ESI London 2024

OverActive Media, known for being the owners of MAD Lions, Overwatch team Toronto Defiant, and Call of Duty League franchise Toronto Ultra first announced its plans to acquire KOI and Movistar Riders on January 4th, 2024. The company announced that the deal is approaching completion later in that month and has now officially finalised the purchases.

This merger makes OverActive one of the most prominent esports holding companies in the world, with properties across multiple markets and games, as well as a substantial following and large content creator network.

KOI co-founders, content creator Ibai Llanos and former footballer Gerard Piqué, have joined OverActive as shareholders and brand ambassadors. Piqué has also joined OverActive’s Board of Directors, together with Movistar Riders co-founder Gabriel Sáenz de Buruaga.

In addition, other notable senior officers from both KOI and Movistar Riders will join OverActive Media: Fernando Piquer and Carlos García-Acevedo, former Co-CEOs of Movistar Riders, have joined as Chief Strategy Officer and Chief Commercial Officer, respectively. Carmen Cardenete was named VP of Marketing, Mike Schwartzentruber as VP of Finance, and Till Werdermann as VP of Team Operations.

Adam Adamou, CEO of OverActive, commented on the acquisitions: “These acquisitions bring significant synergies and opportunity to OverActive, and we are already seeing their impact across our audience numbers, engagement levels, sponsorships, and renewals.

“We are filled with the enthusiasm that comes from seeing our combined vision come together into something far greater than the sum of the parts.”

Ivan Šimić
Ivan comes from Croatia, loves weird simulator games, and is terrible at playing anything else. Spent 5 years writing about tech and esports in Croatia, and is now doing it here.