North American esports organisation OpTic and Italian Serie A football club Juventus have launched a joint capsule collection.
This clothing collection is part of an ongoing partnership between OpTic and Juventus which was announced in April.
According to a press release, the limited edition capsule aims to break the ‘boundaries between offline and online sports’. The two companies have brought in Adidas to support the creation of the collection which will consist of T-shirts, sweatshirts and accessories with prints ‘linked to the gaming universe and the identity of Juventus’.
Alongside the merchandise, the partnership has included social media and video content, with various OpTic creators, such as former Call of Duty player Seth ‘Scump‘ Abner, attending a Juventus match in Italy earlier this year.
This is not the first time that Juventus has taken a step into esports as in 2019 the company came to an agreement with Astralis for the Danish esports organisation to operate its esports efforts, predominantly its entrance into the eFootball league. Just last year the Juventus home stadium, The Allianz Arena, played host to the eSerieA Road Show — a show match between Juventus footballers and DSYRE players.
Whilst Juventus is only just establishing itself in esports, OpTic gaming is a well-known name in the industry. The company was founded in 2006 and was predominantly known for its Call of Duty division. However over time it expanded to other esports, notably CS:GO and VALORANT. Currently, the North American organisation boasts teams in Call of Duty and Halo.
The partnership between Juventus and OpTic follows a trend from the last few years of football and esports clubs bridging the gap. French football club Paris-Saint Germain is the name sponsor of teams across a variety of esports titles whilst Manchester City announced a partnership with Gen.G last year.
This is also not the first time that an esports team has worked with Adidas as 100 Thieves recently announced its merchandise collection in partnership with Adidas Originals.
The joint capsule collection is currently available in stores in both Europe and the USA.
