100 Thieves, Google Play and Niantic partner for Pokémon GO event

Image credit: 100 Thieves / Google / Niantic

Esports and gaming company 100 Thieves has partnered with app marketplace Google Play and Niantic, the developer of mobile game Pokémon GO, for activations during the Pokémon GO Fest 2024.

Google Play will organise a range of activations and experiences during the Pokémon GO Fest, including apparel drops and meet and greets with 100 Thieves streamers.

ESI Lisbon 2024

The Pokémon GO Fest is an annual virtual and real-world event that celebrates Pokémon GO. Taking place throughout Japan, Spain and the United States, the Pokémon GO fest aims to provide fans of the game with activations, special in-game offers and other benefits.

This year’s edition of the Pokémon GO Fest in the United States will take place between July 5th-7th, and will feature a range of activations by Google Play to promote the game.

Google Play will work with 100 Thieves to offer visitors that are a part of the Google Play Points Gold+ members with access to meet and greets with 100 Thieves talent such as Rachell Marie ‘Valkyrae’ Hofstetter, Leslie Ann ‘Fuslie’ Fu and other known streamers. The Gold+ members will also get a chance to buy limited-edition merchandise co-created by 100 Thieves and Pokémon.

The partnership is a part of a broader collaboration between 100 Thieves and Google Play which will also include more activations during streams in July.

Kelsey Schultz, Director, Head of Sales Operations and Activations at 100 Thieves, said: “Pokémon GO Fest 2024: New York City provides the perfect backdrop for curating an experience for fans that blends gaming and lifestyle transpiring into unforgettable moments.

“Partnering with Google Play and Niantic, and having our 100 Thieves creators attend, showcases our shared commitment to bringing something special and exclusive to Google Play Points members.”

Ivan Šimić
Ivan comes from Croatia, loves weird simulator games, and is terrible at playing anything else. Spent 5 years writing about tech and esports in Croatia, and is now doing it here.