North American esports organisation FaZe Clan has secured a new multi-year deal with cryptocurrency casino and trading platform Rollbit.
FaZe Clan first signed with Rollbit in January 2024 with a multi-million dollar deal that was described as “one of the largest sponsorship deals in the history of esports.”
The exact duration of the original partner was not disclosed, however, the new sponsorship has also been described as a multi-million dollar deal. Rollbit’s sponsorship of FaZe Clan is also focused outside of the United States.
According to a release, the new deal will see the cryptocurrency casino ‘deepen’ its sponsorship of FaZe Clan’s Counter-Strike roster.
Launched in 2020, Rollbit is a crypto casino on the Ethereum blockchain. Outside of esports, the company has large-scale partnerships with Italian football club SSC Napoli and English team Southampton.
Since Rollbit and Faze Clan’s first partnership, the North American team has gone through a range of developments, most notably merging with GameSquare Holdings in March. FaZe Clan also hosted the 2024 Halo Championship Series (HCS) Atlanta Major in July and announced the global launch of its gaming peripherals lineup of gaming peripherals with SteelSeries.
Erik Anderson, President of FaZe Clan, commented: “After a highly successful initial partnership, we are thrilled to deepen our relationship with Rollbit to form a new multi-year, multi-million-dollar sponsorship agreement.
“As a top global esports team, FaZe Clan provides meaningful exposure to our partners like Rollbit. We look forward to additional opportunities to further grow our historic partnership in the future.”
