Cryptocurrency company Floki has announced that its play-to-earn gaming platform, Valhalla, has struck a partnership with the KICK F1 Sim Racing Team to roll out a series of exclusive events during the 2025 F1 Sim Racing Season.
The events will include the KICK F1 Sim Racing Team’s NFT in the Valhalla game and in-game competitions where the winners will visit Sauber Motorsport’s headquarters in Hinwil, Switzerland.
Alongside the events, Valhalla has become the presenting partner for all drivers debriefs after each official F1 Sim Racing event. This will culminate in a special content segment shared on Sauber Esports social media channels.
The game’s logo will also appear on KICK F1’s digital and social media platforms, including banner placements, branding overlays during live streams and on the driver’s sleeves. The Sauber Esports Arena will also feature Valhalla branding on wall frames, interview backdrops and more.
Valhalla is a blockchain-based video game inspired by Norse mythology. This is not the first time that the game, produced by Floki, has partnered with a company within esports, as OG Esports partnered with Valhalla in September.
Andrea Bugnone, Team Manager of KICK F1 Sim Racing Team, stated: “We are pleased to partner with Valhalla and Floki, currently one of the most innovative and engaging companies within this sector. This collaboration represents an exciting convergence between F1 Sim Racing and gaming technologies, opening a whole new world of engaging possibilities for our team.
“By integrating Valhalla’s cutting-edge platform within our team’s pursuit of excellence, we aim to enhance the F1 Sim Racing experience for fans of both KICK F1 Sim Racing Team and Valhalla itself.”
