BETER and FeedConstruct secure esports distribution deal

Tom Daniels
BETER FeedConstruct
Image credit: BETER

Esports and sports betting content provider BETER has secured a distribution deal with FeedConstruct.

As a result of the deal, the B2B sports data provider has integrated BETER’s esports and sports content into its Odds Aggregation Platform. 

This means that FeedConstruct’s partners, which include the likes of Dafabet and Betsson Group, will gain access to BETER’s product suite. Notably, this features BETER’s ESportsBattle property which offers regular in-house betting content across select sports simulation titles. 

BETER’s Esports Odds Feed will also be integrated as part of the deal. As such, FeedConstruct partners will be able to utilise live and pre-match market odds across various events in games such as CS2, Dota 2, League of Legends, VALORANT and more.

Outside of esports, the deal will cover BETER’s sports content, which includes Setka Cup table tennis tournaments and the BSKT Cup basketball league.

FeedConstruct’s Odds Aggregation Platform aims to provide a single access point to odds for its operators worldwide. With BETER’s content, FeedConstruct’s customers will gain a wider choice of data, bolstering their selection of odds, particularly within esports. 

Narek Harutyunyan, CEO at FeedConstruct, commented: “It’s a great opportunity to enter into this partnership with BETER, a trusted esports and sports content provider. By leveraging FeedConstruct’s innovative Odds Aggregation Platform, BETER will be able to seamlessly distribute its esports and sports offerings to a wider global audience. 

“This collaboration highlights our strength in delivering cutting-edge, scalable technology that empowers content providers and operators alike.”

Last year saw BETER strengthen its standing in the esports industry, largely through significant partnerships with the likes of data companies GRID and Bayes Esports. In July 2024, the company also revealed it secured a license to operate in Peru.


UPDATE 28/01/25: BETER has informed Esports Insider that its ESportsBattle tournaments no longer include Counter-Strike 2 and Dota 2 due to organisational changes in its esports products. As a result, these have been removed from the article. 

Tom has been part of Esports Insider's team since October 2020 and is currently the website's Editor. When not playing Football Manager, he enjoys reporting on the mobile esports scene, watching League of Legends and finding out about new esports ecosystems.