The League of Legends Championship of the Americas (LTA), Riot Games’ new tier-one Americas competition, has announced a multi-year partnership with Uber
As the LTA’s official rideshare and on-demand delivery partner, Uber will provide a range of perks for LCS North. This includes exclusive discounts and access to the Uber Hextech Chest game, available to Uber One members.
Moreover, fans watching the LTA North live will receive drops that include limited-time promotions and in-game content.
LTA broadcast will also launch an ‘Eats Button‘ during matches that will redirect fans to a dedicated hub on Uber Eats, featuring exclusive discounts.
“Adding Uber as an official partner for the LTA inaugural season is such a win for our pros and fans,” commented Mark Zimmerman, LTA Commissioner. “Uber embodies what it means to be a transformational brand, completely changing the game in how we connect daily to the people, places, and products, and we’re excited to tap into that spirit to deliver next-level experiences to our fans.”
A weekly ‘Uber Eats Teleport’ segment will also be added to the LTA broadcast, highlighting a crucial teleport moment in matches. Moreover, the best teleport plays will be replayed in the daily ‘Uber Eats Delivery Replay’ segment.
This is not the first time that Uber has been involved in the esports scene. Last year, its food delivery service, Uber Eats, secured a partnership with League of Legends’ LEC.
Georgie Jeffreys, Head of Marketing at Uber, North America commented: “From exclusive in-game rewards and broadcast highlights to seamless food delivery during the action, we look forward to enhancing the LTA viewing experience and celebrating epic fan moments.”
Set to kick off on January 25th, the LTA features 16 League of Legends teams from North America, Latin America and Brazil.
The LTA is divided into two regional conferences — North and South — with North 2025 Split 1 taking place in Los Angeles and South 2025 Split 1 hosted in São Paulo.
The winners of each region will advance to the newly introduced First Stand tournament, scheduled for March 2025.
