Tech brand Infinix is now the official smartphone partner of Mobile Legends: Bang Bang (MLBB), providing the esports scene with gaming smartphones and fan initiatives.
As of February 28th, Infinix has kicked off its partnership with MOONTON Games, sponsoring pro tournaments across Southeast Asia this season.
This includes the MLBB Professional League (MPL) in Cambodia, Malaysia and the Philippines, as well as the MLBB Development League (MDL) in Indonesia and MLBB Super League (MSL) in Myanmar.
“We are thrilled to be part of the top-tier MLBB tournaments in Southeast Asia,” said Infinix CEO Tony Zhao. “Esports serves as a bridge that connects and inspires the next generation of players.”
A big component of the Infinix sponsorship is providing its GT series gaming smartphones to pro players. The Infinix GT 20 Pro will now be the official tournament device for the first stage of 2025’s competitions followed by the GT30 Pro when it comes out later in the year.
The sponsorship goes beyond device support, with Infinix also helping to build the MLBB community with online and offline activations. This includes fan club tournaments, community booths, meet-and-greets with the pro players and giveaways.
MOONTON Games Head of Regional Esports Sales Adrian Cher, added: “Infinix has democratised gaming by making cutting-edge gaming accessible to the next generation of mobile gamers. This aligns perfectly with our vision to elevate the mobile gaming and esports ecosystem through innovation and competitive excellence.”
Mobile Legends: Bang Bang has undergone significant developments in the last few months, including its highly anticipated launch in China and subsequent esports league. The likes of NAVI and Twisted Minds have also announced their entry into the MLBB esports ecosystem.
