League of Legends content creator Marc Robert ‘Caedrel’ Lamont has become the latest esports personality to join energy drink brand Red Bull.
As a result of the deal, the brand’s logo will be integrated into the streamer’s broadcasts. Moreover, Red Bull will participate in a range of activations alongside Caedrel.
The energy drink’s Red Bull Gaming brand unveiled the signing on May 4th across its social media channels alongside a video on the streamer’s Reddit page welcoming Caedrel to the brand. The video featured the likes of Lee ‘Faker’ Sany-hyeok and four-time Formula One world champion Max Verstappen.
In addition to the video, the streamer received a package containing a range of Red Bull merchandise and a branded microphone to use during broadcasts.
Red Bull is no stranger to League of Legends esports. In addition to supporting several players and esports organisations competing in Riot Games‘ MOBA title, it has sponsored the LEC since 2019. The energy drink brand also operates events. The 2024 edition of its League of Its Own event became the most-watched event organised by the brand.
In addition to its presence within League of Legends, Red Bull has cemented its place as one of the most recognisable brands within esports. Prior to Caedrel joining, British Fortnite player Kyle ‘Mongraal’ Jackson joined Red Bull as a player in April 2025.
What Next For Caedrel?
Since retiring from professional play in 2020, Caedrel has become one of the largest content creators within the League of Legends community.
After stints as an analyst on LEC broadcasts and representing other organisations as a content creator, the streamer is also achieving success as a team owner.
Following its launch in November 2024, Los Ratones has already made an impact on the European scene after becoming the first UK-based organisation to win the EMEA Masters in March 2025. The team is currently competing in the NLC 2025 Spring Playoffs where it plays Venomcrest Esports on May 8th.
