Global energy drink brand Red Bull has signed popular Fortnite content creator Ali ‘SypherPK’ Hassan.
As a result, Hassan becomes the latest content creator to join the brand’s growing roster of streamers and esports players.
Hassan recently took part in the Fortnite Pro-Am event, which concluded on May 10th, 2025. The content creator, based in the United States, joined forces with Mexican player ‘Moxie’, who represents XSET. The duo finished the event in 19th place.
The streamer is one of the most popular Fortnite streamers in the world, amassing over 26m followers across his social media and streaming channels. In 2022, Hassan earned his own Fortnite skin, which frequently appears in the battle royale’s in-game store.
SypherPK is also no stranger to the world of esports. Since 2018, the streamer has competed across several Fortnite tournaments. In October 2018, the streamer finished among the top 100 players in the Fortnite Fall Skirmish Series, winning $15,000 (~£11,362).
Throughout 2025, Red Bull has expanded its presence within Fortnite esports and content creation. In April, British Fortnite player Kyle ‘Mongraal’ Jackson joined the energy drink brand and will compete under its banner for the rest of the 2025 season.
Red Bull Gives Wings to Content Creators
Alongside supporting players across several esports titles, Red Bull continues to provide extensive support for members of its content creation roster.
Outside of Fortnite, the energy drink brand is increasing its involvement across other battle royale titles such as Call of Duty: Warzone and Apex Legends.
In December, the Red Bull Legends Inn event makes its return following the conclusion of this year’s ALGS season.
Hosted by Team Falcons player ImperialHai and content creator iiTzTimmy, players that qualify will compete for a share of a $25,000 (~£18,929) prize pool. Unlike Apex Legends’ official esports circuit, the Red Bull Legends Inn will see teams participate in a range of challenges determined by viewers.
