Ninjas in Pyjamas has officially launched the upgraded version of its fan platform, The Dojo 2.0.
Developed in collaboration with XBorg, The Dojo 2.0 comes with a redesigned interface and new interactive features, laying the foundation for the upcoming Fan Token Offering (FTO) $DOJO, which will officially be released on June 24th. The upgraded platform is already live and there will be a behind-the-scenes of the new platform on The Fireplace with XBorg.
According to a release, The Dojo 2.0 will allow NIP fans to customise their avatars with unlockable cosmetics and will be able earn a virtual currency, Shuri, that work towards digital items and fan rewards. Additionally, platform activity will also unlock mystery boxes and milestone-based perks, rewarding users who are regularly engaging.
The new platform follows a strategic partnership with Socios.com and the Chiliz chain. Per the whitepaper, the FTO will feature a total of 75,000 tokens at $1 in $CHZ, the Chiliz native token. Trading of the token will begin June 25th on FanX (KAYEN), the largest DEX on Chiliz Chain.
Laura Rojas, Director of Innovation at Ninjas in Pyjamas, commented: “The Dojo 2.0 isn’t just a redesign — it’s the first step in building a dynamic digital universe for our fans. We’re not just investing in tech — we’re investing in the community.
“The future of The Dojo is incredibly exciting: we’ll be launching a major activation at the Esports World Cup this summer, as well as introducing a first-of-its-kind travel assistant to support our most loyal fans in getting to Saudi Arabia seamlessly. This is just the beginning.”
Founded in 2000, Ninjas in Pyjamas has recently celebrated its 25th anniversary, having built a strong reputation across multiple game titles — including Counter-Strike, League of Legends, Rocket League and Apex Legends — and operations across Sweden, China, Abu Dhabi and Brazil.
The esports organisation recently published its 2024 financial results, having reported a net loss of close to $12.7m (~£9.6m), as the company continues to integrate its businesses and diversify revenue streams with new verticals such as publishing and hospitality.
