Team Heretics has integrated a native blockchain wallet into its official online store, kicking off a Chiliz-powered loyalty program in 2025.
This integration allows fans to connect their wallets securely, manage $TH Fan Token balances and immediately tap into exclusive perks, all without leaving the club’s platform.
The development builds upon the organisation’s initial foray into Web3 fan engagement, which began in May 2020 with the launch of its $TH Fan Token on Socios.com, now evolving into a fully integrated ecosystem controlled directly by the esports organisation.
Could Team Heretics Be Pioneering the Future of Esports Loyalty Programs?
Token holders can now enjoy a carefully designed system of tiered rewards that significantly enhances their connection with Team Heretics.
More importantly, fans gain meaningful participation in club decisions, from influencing jersey designs to shaping match-day experiences, fostering a new level of interactive community engagement.
By embedding blockchain functionality at the point of sale, the club transforms every purchase into an interactive experience, turning casual shoppers into active participants in the organization’s growth.
Team Heretics CMO Alejandro Marcos stated: “We’re transforming fan engagement by integrating Chiliz’s blockchain into our store. This makes token ownership more practical and instant while revolutionising how it connects with and rewards the community.”
Team Heretics operates teams in League of Legends, VALORANT and Call of Duty, boasting over 7m social followers.
This integration raises the bar for digital fan engagement in sports. As tokenised loyalty becomes mainstream, more traditional and digital clubs will likely adopt blockchain to deepen and personalise fan connections.
