Lenovo to power the Esports World Cup as official gaming hardware partner

Davide Xu
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Lenovo to power the Esports World Cup as Official Gaming Hardware Partner
Image Credit: Esports World Cup Foundation/Lenovo

The Esports World Cup Foundation (EWCF) has announced that gaming hardware company Lenovo Legion will be the official PC and gaming hardware partner for the 2025 Esports World Cup.

According to a release, athletes will all be equipped with Lenovo Legion Towers, laptops and peripherals during the event. Financial terms of the partnership were not disclosed.

The models used at the EWC will include the Legion Tower 7i and Legion Tower 5i, equipped with NVIDIA’s RTX 5080 and 5070 GPUs, respectively. As for laptops, players will be using the Legion Pro 7i, featuring NVIDIA’s latest 5090 GPUs.

Additionally, Lenovo’s Legion branding will appear across EWC’s global broadcast, digital content and on-site experiences, equipping festival zones with all gear and hardware for attendees on-site.

Mohammed Al Nimer, Chief Commercial Officer at Esports World Cup Foundation, commented on the Lenovo partnership: “We’re building the Esports World Cup to set a new global standard — in both competition and the technology behind it.

“Lenovo’s Legion brand understands what elite players need: speed, efficiency, and reliability under pressure. These machines deliver the competitive edge required on the world’s biggest stage, and together we’re pushing the limits of performance — while delivering an experience that meets the expectations of athletes, fans, and the future of global esports.”

With less than one week prior to the start of the Esports World Cup, the EWCF is completing its list of global partners. Aside from Lenovo, the tournament organiser has closed partnership deals with Saudi Telecom Company (stc Group), Amazon Ads, Barn’s Coffee, OBSBOT, Sony, Jameel Motorsport and Aramco, which recently signed a three-year renewal.

This year, the EWC made headlines after announcing a total of 25 competitions and a combined prize pool of $70m (~£50,97m), as well as announcing football icon Cristiano Ronaldo as a Global Ambassador of the event.

Despite the latest developments, the multi-title gaming festival continues to be criticised by the esports and gaming communities due to the involvement of the Saudi Arabian government. The Saudi Arabian government invests in the EWC through the Public Investment Fund (PIF) and is accused of engaging in ‘esports washing.’

Davide Xu

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Davide Xu is a freelance writer at Esports Insider focused on League of Legends esports. He covers everything inside and outside the Rift—especially when it comes to European and Asian competitive scenes. With a finance background and a multicultural lens, he loves talking about business as much as macro.
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