French esports organisation Team Vitality has unveiled a range of fan activations to celebrate VALORANT Champions Paris, taking place in Paris from September 12th to October 5th, 2025.
The first of three activations will see the organisation publish a series of videos guiding fans around Paris, alongside providing fans with free shuttle buses to the venue before matches take place.
In addition to transporting fans to the venue, passengers can earn a range of exclusive items during the journey.
Elsewhere, Team Vitality’s V.Hive headquarters has been redecorated with ‘VALORANT-themed decor’, in collaboration with its partners and Riot Games. The headquarters will feature opportunities to play VALORANT, along with watching the event and meeting members of its VALORANT roster.
“The VALORANT Champions Tour taking place in Paris is especially meaningful – not only because it’s our home, but also because it gives us a chance to show the world that esports can thrive far beyond the screens,” said Amélie Canet, Director of Strategy and Brand Development at Team Vitality.
“We wanted to create a campaign that is authentic to French culture and playful in the way it brings fans into the esports universe.”
Team Vitality VALORANT In 2025
Team Vitality began the 2025 VALORANT season on the front foot, with victory at VCT 2025: EMEA Kickoff and a top-four finish at VCT Masters Bangkok. However, despite its strong early performance, the team failed to qualify for VALORANT Champions.
Whilst no French teams earned a place at the event, the organisation has still marked the event coming to Paris, cementing France as one of Europe’s growing destinations for esports events.
In addition to VALORANT, the country has hosted the FNCS 2025 Global Championship and will also host the Rocket League World Championship, taking place from September 10th to 14th at Lyon’s LDLC Arena.
